Western Electronics has decided to open a marketing subsidiary to sell cash registers in a small Central American country.Now the company will have to

Question

Quizplus · Accepted Answer

Opening a marketing subsidiary to sell products in a new market requires adapting pricing, promotion, and distribution strategies to local conditions, but does not necessarily require finding a local partner or choosing a contract manufacturer, as these are specific strategies that may or may not be part of entering a new market.

Western Electronics Has Decided to Open a Marketing Subsidiary to Sell