Lisa Fritz is deciding which mode of entry to propose to a Japanese pharmaceutical manufacturer thinking of entering the relatively small Peruvian market.Which of the following would be least appropriate for such a market?

Question

Quizplus · Accepted Answer

Establishing an integrated production facility would not be appropriate for entering the relatively small Peruvian market because it would require a significant investment of resources and would be more suitable for a larger market size. Options A, C, and D would be more feasible for entering the Peruvian market.

Lisa Fritz Is Deciding Which Mode of Entry to Propose