Tom Miller is deciding which mode of entry to propose to a European car manufacturer thinking of entering the relatively small East African market of Kenya.Which of the following would be least appropriate for such a market?

Question

Quizplus · Accepted Answer

Establishing an integrated production facility for the Kenyan market would be least appropriate due to the relatively small size of the market, which might not justify the high investment and operational costs associated with such a facility.

Tom Miller Is Deciding Which Mode of Entry to Propose