LeBlanc Enterprises produces high-end purses and scarves for women.It is currently exporting to Brazil though several Brazilian distributors.The company now wants to take greater control over the marketing of its products in Brazil.LeBlanc Enterprises should

Question

Quizplus · Accepted Answer

To have greater control over the marketing of its products in Brazil, LeBlanc Enterprises should establish a marketing subsidiary. This will allow the company to have its own marketing team in Brazil, and have complete control over the promotion and distribution of its products. Joining an export consortium would involve sharing marketing resources with other companies, and therefore would not give LeBlanc complete control. Employing an export management company would still involve relying on a third party to handle marketing, and replacing distributors with local agents may not provide the level of control that the company desires.

LeBlanc Enterprises Produces High-End Purses and Scarves for Women