A global product is one in which
A) all aspects of the product are standardized.
B) almost all aspects of the product are standardized with some (but very few) adaptations made for local markets.
C) a portion of the final design is standardized.
D) the branding is standardized across markets.
Correct Answer:
Verified
Q51: Global products are those
A)whose design is fully
Q52: Which of the following may have to
Q53: Most companies prefer to locate their research
Q54: A market whose level of development exceeds
Q55: Products that contain standard modules that can
Q57: Product sizes and dimensions are sometimes adapted
Q58: Warranties for a product may vary country
Q59: ISO 14000 is a generic management system
Q60: A modularized approach for products is widely
Q61: Henkel,a German consumer packaged goods company,decides to
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