A market whose level of development exceeds that of other countries and sets a pattern for other countries is called a(n)____ market.

Question

Quizplus · Accepted Answer

A lead market is a market that is advanced in the development of a particular product or technology and sets an example for other countries to follow. These markets are important for international businesses because they allow companies to test products and marketing strategies that may be effective in other, less developed markets. Standard markets refer to markets that are average, while must-win markets refer to markets that are critical to a company's success. Home markets refer to a company's domestic market.

A Market Whose Level of Development Exceeds That of Other