U.K.-based Tottenham Tartans is planning to enter the U.S.market using exclusive distribution.This is a good idea if

Question

Quizplus · Accepted Answer

Exclusive distribution is often used by brands that already have a loyal customer base and want to maintain a high level of control over how their products are marketed and sold. It is not typically chosen to avoid channel management decisions or for brands that are unknown or want wide availability.

UK-Based Tottenham Tartans Is Planning to Enter the U