Indopharm is planning to export to Taiwan and is investigating local distributors.A large,well-respected firm is interested,but this firm will likely become the channel captain.Is this good for Indopharm?

Question

Quizplus · Accepted Answer

When a large and well-respected firm becomes the channel captain, they often have a significant amount of power in the distribution channel. This can result in their setting the price, which may not be in line with Indopharm's desired pricing strategy. This can ultimately result in a loss of pricing control for Indopharm.

Indopharm Is Planning to Export to Taiwan and Is Investigating