French Bakery Breads utilizes couponing and advertising extensively in Argentina.It is pursuing which of the following?

Question

Quizplus · Accepted Answer

French Bakery Breads is utilizing couponing and advertising to attract customers to its bakery, which is a characteristic of a pull strategy. A pull strategy involves creating consumer demand and attracting customers to the product or service through various marketing and promotional efforts, such as coupons and advertising. A push strategy, on the other hand, involves using promotional efforts to push the product or service into the market through intermediaries, such as retailers or wholesalers. There is no mention in the statement about French Bakery Breads utilizing a global account strategy, so D is not a valid answer.

French Bakery Breads Utilizes Couponing and Advertising Extensively in Argentina