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LeBlanc Enterprises,a Producer of High-End Purses and Scarves,is Considering a Global

Question 71

Multiple Choice

LeBlanc Enterprises,a producer of high-end purses and scarves,is considering a global theme approach.What advice would you give LeBlanc?


A) A global theme approach is inappropriate for luxury goods.
B) Develop a simple theme in the United States that then can be used abroad with minor changes undertaken at the discretion of the foreign subsidiaries.
C) Develop a theme in the United States but allow headquarters to later consider and approve minor adaptations proposed by foreign subsidiaries.
D) Incorporate input from the subsidiaries in the original design of a global theme campaign.

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