U.S.-based Texas Taffy is planning a new advertising campaign for the U.K.market.What advice would you give the firm?

Question

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It is important for Texas Taffy to be aware that Britons are taught in school to be critical of advertising, which means they are less likely to be swayed by traditional advertising techniques. This should inform the ad campaign strategy and messaging. The other options - language and humor - are not necessarily big issues and may depend on the specific branding and messaging for Texas Taffy.

US-Based Texas Taffy Is Planning a New Advertising Campaign for the U.K.market.What