The marketers of a new brand of laundry detergent decide to sell the detergent in small,medium and large sizes.Then they decide to calculate the largest profit margin on the medium size because,according to the contrast principle:
A)When given three choices,most people choose the middle one.
B)You get what you pay for.
C)People know what they want until they see it in context.
D)People are good at comparing items that lack comparability.

Question

Quizplus · Accepted Answer

According to the contrast principle, when given a range of choices, people tend to choose the option that is in the middle. Therefore, by focusing on maximizing profit on the medium size, the marketers are targeting the option that is most likely to be chosen by consumers.

The Marketers of a New Brand of Laundry Detergent Decide