If you are trying to convince consumers to buy your company's brand of washing machine you will be most persuasive if you:
A)Point out the flaws in your competitors' washing machines.
B)Acknowledge the merits of your competitors' washing machines and then explain why the machine you are selling is even better.
C)Point out the merits of your competitor's washing machine.
D)Simply explain why the machine you are selling is top rated.

Question

Quizplus · Accepted Answer

Acknowledging the merits of your competitors' washing machines shows that you are knowledgeable about the products in the market and builds trust with the consumer. However, explaining why the machine you are selling is even better gives the consumer a reason to choose your product over the competitors'. Pointing out flaws in competitors' washing machines could come across as negative and may not resonate with all consumers. Simply stating that your machine is top rated does not provide enough information or justification for the consumer to make an informed decision.

If You Are Trying to Convince Consumers to Buy Your