An online business that sells products and/or services directly to consumers is following the general ____ e-commerce business model.

Question

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The B2C (business-to-consumer) e-commerce business model refers to businesses that sell products and/or services directly to consumers. This is different from B2B (business-to-business) e-commerce, which involves businesses selling products and/or services to other businesses, and B2G (business-to-government) e-commerce, which involves businesses selling products and/or services to government entities. C2C (consumer-to-consumer) e-commerce refers to individuals selling products and/or services to other individuals through online marketplaces or classified websites.

An Online Business That Sells Products And/or Services Directly to Consumers