The consumer-to-business (C2B) e-commerce business model uses a reverse auction process that allows consumers to make binding bids or offers for a product or service.

Question

Quizplus · Accepted Answer

The statement accurately describes the C2B e-commerce business model. In a reverse auction, consumers bid on a product or service and the seller decides whether to accept or decline the bids/offers.

The Consumer-To-Business (C2B) E-Commerce Business Model Uses a Reverse Auction