Question 1

A business _________________________ is a chronological online diary or journal generally published by a business owner or member of the management team.

Accepted Answer

The answer of A business _________________________ is a chronological online...

Question 2

Click-stream analysis is a measure of visitor satisfaction with a site.

Accepted Answer

Click-stream analysis provides data on how visitors navigate a site and what pages they visit, but it does not directly measure visitor satisfaction. Other metrics, such as bounce rate, time on site, and conversion rate, may be better indicators of visitor satisfaction.

Question 3

A(n) _________________________ program offers its members a wide range of reciprocal linking choices.

Accepted Answer

The answer of A(n) _________________________ program offers its members a...

Question 4

The type of browser making the request is an example of raw data available by analyzing a Web server's log.

Accepted Answer

The type of browser making the request is included in the raw data captured in a Web server's log.

Question 5

Carefully designing and testing your Web site's navigation system before publishing your site eliminates the necessity of post-publishing review and testing of navigational elements.

Accepted Answer

Even with careful design and testing before publishing, user feedback and real-world usage can reveal unforeseen issues or areas for improvement in a website's navigation system, necessitating post-publishing review and testing.

Question 6

A(n) _________________________ is a business that brings together affiliate marketing program advertisers with willing publishers and manages the process.

Accepted Answer

The answer of A(n) _________________________ is a business that brings...

Question 7

_________________________ media ads, such as the example in the accompanying figure, combine eye-catching video or animation and often include sound.

Accepted Answer

The answer of  _________________________ media ads, such as the...

Question 8

Benchmarking, Web server log analysis, and Web analytic are great tools, but they should always be combined with Web site owner and management expertise when evaluating a Web site's performance.

Accepted Answer

While these tools provide valuable data, it is important to have knowledgeable individuals interpret and apply the information in a way that aligns with the goals and objectives of the website.

Question 9

Permission-based _________________________ can be a cost-effective way to drive traffic to your Web site.

Accepted Answer

The answer of Permission-based _________________________ can be a cost-effective way...

Question 10

Telling friends, family, coworkers, and other interested parties about your Web site can be a helpful way to drive traffic to a personal site but too low-tech to be effective for an e-commerce site.

Accepted Answer

While word-of-mouth promotion can be helpful for any type of website, it alone is not sufficient for driving traffic to an e-commerce site. Effective marketing strategies must be in place to attract and convert potential customers.

Question 11

Google AdWords, shown in the accompanying figure, is an example of a(n) _________________________ program.

Accepted Answer

The answer of  Google AdWords, shown in the accompanying...

Question 12

Major _________________________ allow site owners to submit their Web site's information for inclusion in the search tools' indexes.

Accepted Answer

The answer of Major _________________________ allow site owners to submit...

Question 13

A Web affiliate management program is used by marketers and large organizations to translate the raw data from server logs into useful information.

Accepted Answer

A Web affiliate management program is designed to manage the relationships and performance tracking between a company and its affiliates, who promote the company's products or services in exchange for commissions, rather than translating raw data from server logs.

Question 14

Old-fashioned _________________________ advertising-telling friends, family, and other interested parties about your Web site-can be a free, helpful way to drive traffic to all types of Web sites.

Accepted Answer

The answer of Old-fashioned _________________________ advertising-telling friends, family, and other...

Question 15

_________________________ programs are sometimes called sponsored listings or pay-per-click programs.

Accepted Answer

The answer of _________________________ programs are sometimes called sponsored listings...

Question 16

Including an e-mail link that allow visitors to offer feedback on their experience at your site is a good way to gather information about potential updates.

Accepted Answer

Including an e-mail link for feedback is a common way to gather information and improve user experience on a website.

Question 17

Marketers, such as VisiStat or Webtrends, are examples of online advertising networks.

Accepted Answer

Marketers like VisiStat and Webtrends are not classified as online advertising networks. They are marketing analytics tools that track website performance and provide insights but do not function as advertising networks that place ads on various websites.

Question 18

Adding your Web site's URL to print materials, such as business cards, letterhead stationery, or brochures, looks great but is not an effective way to promote your site.

Accepted Answer

Including your website's URL on print materials is an effective way to promote your site as it increases visibility and accessibility, encouraging people to visit your online presence.

Question 19

Opt-in _________________________, such as the one shown in the accompanying figure, can be a cost-effective way to drive traffic to your Web site.

Accepted Answer

The answer of  Opt-in _________________________, such as the one...

Question 20

It is a good idea to develop a formal plan for the regular post-publishing review and maintenance of your site.

Accepted Answer

Developing a formal plan for regular post-publishing review and maintenance of a website helps ensure that it stays updated, secure, and optimized for performance. Without a plan, important tasks may be overlooked or forgotten, leading to potential issues or problems with the site.

Quiz 12: Web Site Marketing Feature - Marketing and Maintaining a Web Site