Question 1

In most article directories, articles have a keyword ____ of approximately two to three percent, which means that two to three percent of the words in each article are words that people would tend to use to search for information about the topic in the article.
A) frequency
B) density
C) mass
D) resolution

Accepted Answer

The best choice is B, density. Keyword density refers to the percentage of times a keyword or phrase appears in an article compared to the overall word count. A keyword density of two to three percent is considered optimal for search engine optimization.

Question 2

____ draw on the power of the masses to provide information.
A) Social media search engines
B) Social news sites
C) Wikis
D) Video sharing sites

Accepted Answer

Wikis allow users to contribute and edit content, drawing on the power of the masses to provide information.

Question 3

Which of the following is an example of the social media platform?
A) blog
B) news aggregator
C) microblog
D) all of the above

Accepted Answer

All of the options given are examples of social media platforms. 
A blog, although it can be used for personal expression, also allows for interactions and comments from readers, which makes it a form of social media. 
A news aggregator, such as Reddit or Digg, allows users to share and discuss content with others, making it a social platform. 
A microblog, like Twitter, allows users to share short updates and interact with others, making it a classic example of social media.

Question 4

Within the discussion group, topics are further broken down into subtopics called ____, which arrange messages hierarchically, using indentation to reveal the chronological flow of the conversations.
A) microblogs
B) tags
C) forums
D) threads

Accepted Answer

Threads are the subtopics within discussion groups that arrange messages hierarchically and reveal the chronological flow of conversations through indentation.

Question 5

____ is a protocol that gives you the ability to selectively subscribe to automatic updates from a wide variety of social media platforms.
A) RSS
B) ASP
C) Hashing
D) Both B and C

Accepted Answer

RSS (Really Simple Syndication) allows users to subscribe to automatic updates from a variety of websites and platforms, including social media. This way, users can stay up-to-date with their favorite content without having to constantly check each site manually. ASP (Active Server Pages) and hashing are not directly related to this functionality.

Question 6

Which of the following is NOT an example of a popular social network?
A) Delicious
B) Facebook
C) MySpace
D) LinkedIn

Accepted Answer

Delicious is a social bookmarking website, not a social networking site.

Question 7

A ____ is server software that lets anyone create and modify Web page content.
A) photo sharing site
B) vortal
C) microblog
D) wiki

Accepted Answer

The definition given in the question describes a wiki, which is a website that allows collaborative editing of its content and structure by its users. Photo sharing sites allow users to upload and share photos, vortals are collections of information and resources on a specific topic, and microblogs are social media platforms where users can share short messages or updates.

Question 8

A tag ____ is a presentation of tags in which the font size of the text indicates how often the tag is used.
A) sphere
B) cloud
C) directory
D) catalog

Accepted Answer

A tag cloud is a visual representation of tags in which the font size of the text is bigger for tags that are used more frequently.

Question 9

Which of the following is NOT a social bookmarking site?
A) Delicious
B) MyLinkVault
C) BlinkList
D) Technorati

Accepted Answer

Technorati is not a social bookmarking site, it is a search engine for blogs and other user-generated content. The other options, Delicious, MyLinkVault, and BlinkList, are all social bookmarking sites.

Question 10

When a blog owner publishes an entry or a reader publishes a comment, it is referred to as ____.
A) hosting
B) posting
C) aggregating
D) sharing

Accepted Answer

When someone publishes an entry or a comment on a blog, it is referred to as a post or posting. Hosting refers to the service that allows the website or blog to be available on the internet. Aggregating refers to the process of collecting and displaying content from various sources on a website or platform. Sharing refers to the act of distributing content from a website or platform to other users or platforms.

Question 11

____ are key words that identify the contents of blog and microblog posts, videos, photos, articles, and questions on Q&A sites.
A) Tags
B) Threads
C) Links
D) Bursts

Accepted Answer

Tags are keywords that are used to categorize and identify the content of various types of online posts such as blog and microblog posts, videos, photos, articles, and questions on Q&A sites. They help users search and discover content related to a particular topic or theme.

Question 12

In Twitter, type the ____ symbol in front of a twitterer's name to return all messages that contain that name.
A) %
B) $
C) #
D) @

Accepted Answer

The "@" symbol is used in Twitter to mention or reply to other users. Typing "@" in front of a user's name allows you to see all tweets that mention that user.

Question 13

____ news sites enable users to submit news stories or other Web pages and vote on news stories posted by others.
A) Social
B) Dynamic
C) Online
D) Linked

Accepted Answer

Social news sites, such as Reddit and Digg, allow users to submit news stories and vote on stories submitted by other users. The most popular stories rise to the top of the site, giving a sense of what is currently trending or popular in the news.

Question 14

You can use ____ before a word in Twitter to create topical categories that others can search for.
A) @
B) #
C) %
D) $

Accepted Answer

The symbol # is known as a hashtag and is used to create topical categories or keywords on Twitter that others can search for. This helps categorize and organize content on the platform.

Question 15

An RSS ____ lets you receive and view RSS feeds, typically showing the titles and brief descriptions of fresh content, making it simple to skim the list and then finding click relevant item, displaying the entire article, post, or video.
A) viewer
B) protocol
C) reader
D) operator

Accepted Answer

A RSS reader is a software or app that lets you subscribe to RSS feeds and receive updates from them. It typically displays the titles and brief descriptions of new content, allowing you to easily browse and select the items that interest you. Once you click on an item, it displays the full article, post, or video within the reader.

Question 16

Search engine ____ is the process of fine-tuning a Web site so that it ranks at the top of search engine results.
A) indexing
B) optimization
C) virtualization
D) tagging

Accepted Answer

Search engine optimization (SEO) is the process of optimizing a website to rank higher in search engine results pages (SERPs). This includes making changes to the website's design, content, and code to make it more attractive to search engines and their users. Indexing refers to the process of search engines crawling and storing web pages in their database. Virtualization refers to the creation of a virtual version of something, such as a computer network or server. Tagging refers to the process of adding keywords or metadata to a piece of content to help with organization and searchability.

Question 17

Article ____ provide content that typically must be approved to be published.
A) catalogs
B) guides
C) directories
D) bookmarks

Accepted Answer

Directories often contain listings that need to be approved before they are published to ensure accuracy and relevance.

Question 18

Which of the following is NOT a highly frequented social news site?
A) Flickr
B) Reddit
C) Digg
D) StumbleUpon

Accepted Answer

Flickr is not a social news site, it is a photo and video sharing platform. Reddit, Digg, and StumbleUpon are all examples of highly frequented social news sites.

Question 19

Social media taps into the power of mass collaboration of community participation and group contributions to produce what has commonly been called the "wisdom of the ____."
A) masses
B) universe
C) crowd
D) blogosphere

Accepted Answer

The term commonly used to describe the power of mass collaboration and community participation in social media is the "wisdom of the crowd." This reflects the idea that when large groups of people come together, they can generate insights and knowledge that are greater than the sum of their individual contributions. In this way, social media platforms provide a powerful means for people to collaborate, share ideas, and create new knowledge and understanding.

Question 20

Which of the following is NOT a social media search engine?
A) Topsy
B) Samepoint
C) SocialMention
D) Digg

Accepted Answer

Digg is a social news website that allows users to discover, share, and submit content from anywhere on the internet, but it is not a social media search engine. Topsy, Samepoint, and SocialMention are all social media search engines that allow users to search and analyze social media content across various platforms.

Quiz 4: Searching the Social Web

In most article directories, articles have a keyword ____ of approximately two to three percent, which means that two to three percent of the words in each article are words that people would tend to use to search for information about the topic in the article.

____ draw on the power of the masses to provide information.

Which of the following is an example of the social media platform?

Within the discussion group, topics are further broken down into subtopics called ____, which arrange messages hierarchically, using indentation to reveal the chronological flow of the conversations.

____ is a protocol that gives you the ability to selectively subscribe to automatic updates from a wide variety of social media platforms.

Which of the following is NOT an example of a popular social network?

A ____ is server software that lets anyone create and modify Web page content.

A tag ____ is a presentation of tags in which the font size of the text indicates how often the tag is used.

Which of the following is NOT a social bookmarking site?

When a blog owner publishes an entry or a reader publishes a comment, it is referred to as ____.

____ are key words that identify the contents of blog and microblog posts, videos, photos, articles, and questions on Q&A sites.

In Twitter, type the ____ symbol in front of a twitterer's name to return all messages that contain that name.

____ news sites enable users to submit news stories or other Web pages and vote on news stories posted by others.

You can use ____ before a word in Twitter to create topical categories that others can search for.

An RSS ____ lets you receive and view RSS feeds, typically showing the titles and brief descriptions of fresh content, making it simple to skim the list and then finding click relevant item, displaying the entire article, post, or video.

Search engine ____ is the process of fine-tuning a Web site so that it ranks at the top of search engine results.

Article ____ provide content that typically must be approved to be published.

Which of the following is NOT a highly frequented social news site?

Social media taps into the power of mass collaboration of community participation and group contributions to produce what has commonly been called the "wisdom of the ____."

Which of the following is NOT a social media search engine?