Vieorien, a Swedish company, has allowed Loineker, an American company, the rights to produce Vieorien's products and use the Vieorien trademark. However, Vieorien does not have the authority or the rights to dictate the business operations of Loineker. In this scenario, Loineker is the _____.

Question

Quizplus · Accepted Answer

Loineker is the licensee in this scenario. The licensee is the party that is granted permission to use someone else's intellectual property, such as a trademark or patented technology. Vieorien is the licensor, as they are the party granting permission to use their trademark.

Vieorien, a Swedish Company, Has Allowed Loineker, an American Company