Pyoiunalek's, a U.S. restaurant chain, markets and endorses its business in Germany by offering buyers the rights to launch and operate the restaurant in their own country. It lends financial and marketing assistance to the buyers. Pyoiunalek's is employing the strategy of _____.

Question

Quizplus · Accepted Answer

Pyoiunalek's is using the strategy of foreign franchising as it is offering buyers the rights to launch and operate the restaurant in their own country with financial and marketing assistance.