While driving to work, Noel hears an advertisement on the radio about the annual blood donation camp organized by the American Red Cross. The American Red Cross emphasizes the importance of blood donation for the donor and recipient. This is an example of _____ marketing.
A)place
B)person
C)idea
D)event

Question

Quizplus · Accepted Answer

This is an example of idea marketing, as it promotes the concept and importance of blood donation.

While Driving to Work, Noel Hears an Advertisement on the Radio