Walt owns a local chain of auto repair shops in Northern Rottawa.He goes the extra mile in pleasing his customers by providing comfortable and attractive waiting rooms, friendly service, and an exceptional warranty on all repair work. Which of the following philosophies has Walt employed to make all his customers highly satisfied?
A)Socially responsible marketing
B)Marketing mix
C)Customer relationship management
D)Marketing concept

Question

Quizplus · Accepted Answer

Walt has employed the marketing concept philosophy, which focuses on satisfying the needs and wants of customers while also achieving the company's goals. Walt has made his customers highly satisfied by providing comfortable waiting rooms, friendly service, and an exceptional warranty on all repair work, which shows that he is dedicated to meeting their needs and wants.

Walt Owns a Local Chain of Auto Repair Shops in Northern