Which of the following best describes marketing mix?
A)It is the blend of marketing strategies for product, price, distribution, and promotion.
B)It is the process of continually collecting information from the external marketing environment.
C)It is the marketing objectives and the specific strategies for achieving those objectives.
D)It is the process of dividing potential customers into groups of similar people, or segments.

Question

Quizplus · Accepted Answer

Marketing mix refers to the combination of product, pricing, distribution and promotion strategies used by a company to market and sell its products or services. Option A is the only choice that accurately describes this concept. Option B describes the process of environmental scanning, while option C refers to marketing objectives and strategies, and option D refers to market segmentation.

Which of the Following Best Describes Marketing Mix