Jim works in the marketing department of a smartphone manufacturing firm. He is currently working on new package design ideas for the company's latest range of smartphones. In the context of the company's marketing mix,Jim's ideas contribute to the _____.
A)pricing strategy
B)distributionstrategy
C)productstrategy
D)promotionstrategy

Question

Quizplus · Accepted Answer

Jim's work on new package design ideas contributes to the product strategy of the company's marketing mix. The product strategy includes decisions related to the design, features, and branding of the product. Therefore, Jim's contribution to the package design falls under this category. The pricing strategy deals with setting the pricing for the product, the distribution strategy focuses on how the product will reach the customers, and the promotion strategy deals with advertising and promoting the product.

Jim Works in the Marketing Department of a Smartphone Manufacturing