In the context of business market segmentation, _________ refers to dividing the market based on the concentration of customers.
A)geography-based segmentation
B)customer-based segmentation
C)behavior-based segmentation
D)product-use-based segmentation

Question

Quizplus · Accepted Answer

Geography-based segmentation refers to dividing the market based on geographic characteristics like country, region, or city. It takes into account where customers are located and how the location affects their buying behavior. This can be helpful for businesses in designing marketing campaigns and deciding on product distribution. None of the other options listed refer specifically to concentration of customers.

In the Context of Business Market Segmentation, _________ Refers to Dividing