Customer relationship management (CRM)works bestwhen marketers combinemarketing communicationwith _________.
A)mass customization
B)psychographicmarket segmentation
C)one-on-one personalization
D)business-to-consumer marketing

Question

Quizplus · Accepted Answer

CRM focuses on building and maintaining relationships with individual customers, and one-on-one personalization is a key aspect of that. By combining marketing communication with personalized interactions, marketers can better understand and meet the needs of their customers, ultimately improving customer satisfaction and loyalty. Mass customization and psychographic market segmentation can also enhance CRM strategies, but one-on-one personalization is the most direct way to build strong relationships with individual customers. Business-to-consumer marketing is a broader concept that encompasses CRM but does not necessarily incorporate the personalized interactions that are critical to effective CRM.

Customer Relationship Management (CRM)works Bestwhen Marketers Combinemarketing Communicationwith _________