Demographic segmentation divides the market:
A)based on measurable characteristics aboutpeople.
B)based on where consumers live.
C)based on the behavior of people toward certain products.
D)based on people's attitudes and lifestyles.

Question

Quizplus · Accepted Answer

Demographic segmentation is all about dividing the market based on measurable characteristics about people such as age, income, gender, education, occupation, etc. This helps businesses tailor their marketing efforts and product offerings to specific groups based on their needs and preferences.

Demographic Segmentation Divides the Market