Mauve Inc.purchased a global data collection and management system that will provide it with detailed information about each of its customers. This would allow Mauve Inc.to create:
A)products tailored for individual consumers on a mass basis.
B)a one-to-many relationship with its customers.
C)a generic product that would suit all its customers.
D)technology that increases costs for products of greater value.

Question

Quizplus · Accepted Answer

The detailed information about each customer provided by the global data collection and management system allows Mauve Inc. to create personalized products for individual consumers on a mass basis. This is known as mass customization and is a common strategy of companies that have access to detailed customer data.

Mauve IncPurchased a Global Data Collection and Management System That Will