Rancone Technologies, a laptop manufacturer, released a new laptop model that was priced at $800 to attract customers who could afford to pay a higher price. After a few months, it introduced low-priced versions of the same laptop to attract new buyers. By doing so, it maximized profitability by targeting different segments of the market. In this scenario, Rancone Technologies has used the _____ strategy.
A)penetration pricing
B)everyday-high pricing
C)loss-leader pricing
D)skimming pricing

Question

Quizplus · Accepted Answer

Rancone Technologies used the skimming pricing strategy, which involves initially setting a high price to target customers willing to pay more and then lowering the price to attract more price-sensitive customers.

Rancone Technologies, a Laptop Manufacturer, Released a New Laptop Model