Odd pricing refers to the practice of:
A)varying prices at odd intervals rather than maintaining stable and predictable pricing.
B)charging prices that fall slightly below even dollars and cents in order to create a perception of greater value.
C)charging prices that differ significantly from competitors' prices in order to create an image of prestige and quality.
D)setting prices based on a statistical analysis of the amount consumers are willing to pay.

Question

Quizplus · Accepted Answer

Odd pricing involves prices that are slightly below even dollar amounts (such as $9.99 instead of $10.00) in order to make the price appear more attractive to consumers and create the perception of a bargain.

Odd Pricing Refers to the Practice Of