The _________ is a classic distribution theory which suggests that retail firms and retail categories become more upscale as they go through their life cycles.
A)theory
B)wheel of retailing
C)hierarchy of needs theory
D)breakeven analysis

Question

Quizplus · Accepted Answer

The wheel of retailing is a classic distribution theory that suggests that retail firms and retail categories become more upscale as they go through their life cycles. The theory suggests that retailers start with a low-end, low-price strategy to enter the market, eventually adding more services and characteristics to move up the market and increase their prices.

The _________ Is a Classic Distribution Theory Which Suggests That