The competitive strategy of locking in customers is called establishing high switching costs.

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Locking in customers by establishing high switching costs is a common competitive strategy used by businesses. This entails making it difficult or expensive for customers to switch to a competitor by creating barriers such as contracts or exclusive deals. By doing so, companies hope to retain their customers by making it too costly or inconvenient for them to switch to another product or service.

The Competitive Strategy of Locking in Customers Is Called Establishing