Before initiating a social networking presence, organizations must develop procedures for creating content, managing user responses, removing obsolete or objectionable content, and extracting value from content.
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Q1: A viral hook is something that induces
Q3: Only social networking sites present user and
Q6: Social media is the use of information
Q7: Social CRM is a dynamic, SM-based CRM
Q10: Social CRM is centered on lifetime value;
Q11: Content data is data and responses to
Q11: Users employ browsers and client applications to
Q12: Social networking procedures are more informal for
Q14: Content data differentiates SMIS from Web site
Q40: The primary risk of peer-to-peer support is
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