Which of the following statements is true of social CRM?
A)Customers that are likely to generate the most business get the most attention and have the most effect on the organization.
B)The relationships between organizations and customers emerge in a structured process as only the organization creates and processes content.
C)Each customer crafts his or her own relationship with the company.
D)Though relationships emerge from joint activity, companies have a lot more control than the customers.

Question

Quizplus · Accepted Answer

Social CRM allows customers to have control in shaping their own relationships with the company. Through social media platforms, customers can provide feedback, make suggestions, and engage with the company in a way that suits their individual needs and preferences. This approach recognizes that each customer is unique and that social media platforms allow for more personalized interactions between customers and companies.

Which of the Following Statements Is True of Social CRM