________ measures the frequency that someone who clicks on an ad makes a purchase, Likes a site, or takes some other action desired by the advertiser.
A)AdWords
B)Conversion rate
C)Ad entity
D)Conversion protocol

Question

Quizplus · Accepted Answer

Conversion rate measures the percentage of people who take action after clicking on an ad. It is an important metric for advertisers to determine the effectiveness of their campaigns. AdWords (A) is Google's advertising platform, Ad entity (C) refers to a specific ad within a campaign, and Conversion protocol (D) is not a commonly used term in digital advertising.

________ Measures the Frequency That Someone Who Clicks on an Ad