By looking at different marketing definitions, evaluate what is meant by the marketing concept, and how it affects business performance.

Question

Quizplus · Accepted Answer

The Answer is This question challenges students to think critically about the role of marketing in business and its link with business performance. Should marketing be seen as a business process that is solely dedicated to creating profit and to producing goods and services at the least cost? Students may be directed towards which discusses "popular marketing myths" and be encouraged to look at the link between marketing and selling, marketing and advertising and the role of marketing in strategy formulation and planning. This is a reflective question and students are to be encouraged to consider whether marketing is a basic departmental function or whether it is an activity that is engaged in by everyone in an organization. This perspective will depend upon the definition being used and students are encouraged to look at a variety of different definitions and how days impact upon business performance.

By Looking at Different Marketing Definitions, Evaluate What Is Meant