Manufacturers of convenience products such as chewing gum reach customers through thousands of retailers. What marketing channel are these manufacturers most likely to use?

Question

Quizplus · Accepted Answer

Manufacturers of convenience products such as chewing gum are most likely to use a marketing channel that involves a producer, wholesaler, retailer, and finally, the consumer. This is because these products are typically sold in large quantities through multiple retail outlets, so it makes sense for the manufacturer to use a distribution system that involves wholesalers and retailers to reach the end consumer.

Manufacturers of Convenience Products Such as Chewing Gum Reach Customers