Many companies use more than one marketing channel to distribute their products to the same target market, a tactic called

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Dual distribution refers to when a company uses more than one distribution channel to reach the same target market. This allows the company to increase its reach and visibility while also potentially providing consumers with more options for purchasing their products. Dual distribution is different from multiple channeling, which refers to using multiple channels for different target markets. Strategic channel alliance and intensive distribution are also valid tactics but do not specifically refer to using multiple channels to reach the same market. Market splitting is not a recognized term in marketing.

Many Companies Use More Than One Marketing Channel to Distribute