Introducing new products is risky and so is

Question

Quizplus · Accepted Answer

Not introducing new products is risky because companies risk becoming irrelevant or losing market share to competitors who are innovating and introducing new products. While introducing new products and generating new product ideas can also be risky, they are necessary for companies to stay competitive and meet the changing needs of customers. Performing marketing research and addressing customers' concerns about products are important steps in introducing successful new products, and keeping tabs on the actions of competitors is a necessary aspect of staying ahead in the market.

Introducing New Products Is Risky and So Is