Question 1

Changes that affect the sensory appeal of a product by altering its taste,texture,sound,smell,or visual characteristics are called ____ modifications.

Accepted Answer

Aesthetic modifications refer to changes made to a product that affect its sensory appeal. This can include altering the taste, texture, smell, sound, or visual appearance of the product. Therefore, choice A is the best answer. Functional modifications refer to changes made to a product that affect its performance or functionality. Operational modifications refer to changes made to the processes or systems used to produce a product. Quality modifications refer to changes made to improve the overall quality of a product. Feature modifications refer to changes made to add new or improved features to a product.

Question 2

Sony's design of its new plasma television sets with smoked-glass control panel covers and other visual changes would be classified as a(n)____ modification.

Accepted Answer

The use of smoked-glass control panel covers and other visual changes in Sony's new plasma television sets primarily serves an aesthetic purpose, as they enhance the product's appearance and appeal to consumers. Therefore, this modification would be classified as an aesthetic or cosmetic modification.

Question 3

All of the following are major steps in developing new products except

Accepted Answer

Although evaluation of competitors' efforts is an important aspect in marketing strategy, it is not a major step in developing new products. The major steps are idea generation, screening, business analysis, product development, test marketing, and commercialization.

Question 4

Functional modifications usually require that the product be

Accepted Answer

Functional modifications involve making changes to the product's design, structure, or components to improve its functions or performance. This typically requires redesigning the product to some extent. Therefore, the best choice is E - redesigned.

Question 5

Introducing new products is risky and so is

Accepted Answer

Not introducing new products is risky because companies risk becoming irrelevant or losing market share to competitors who are innovating and introducing new products. While introducing new products and generating new product ideas can also be risky, they are necessary for companies to stay competitive and meet the changing needs of customers. Performing marketing research and addressing customers' concerns about products are important steps in introducing successful new products, and keeping tabs on the actions of competitors is a necessary aspect of staying ahead in the market.

Question 6

A complex product development process,including an extensive business analysis to determine the possibility of success,are hallmarks of a

Accepted Answer

A radically new product often involves a complex development process and extensive business analysis to assess its potential success, as it represents a significant departure from existing products or services.

Question 7

The major drawback to using aesthetic modifications is

Accepted Answer

Aesthetic modifications may be subjective in nature and not universally valued, so they may not add significant value to the product for all consumers. This can limit the effectiveness of such modifications in differentiating the product in the market, and may lead to a decrease in market share if the modifications do not resonate with consumers. However, cost, redesign needs, and differentiation can also be drawbacks to using aesthetic modifications.

Question 8

Outback Steakhouse wants to expand its line of food products.The managers sent surveys to customers to determine which food items would appeal to them.Outback is currently in the ____ phase of new-product development.

Accepted Answer

The answer of Outback Steakhouse wants to expand its line...

Question 9

Which of the following types of product modifications inevitably tend to cause firms to reduce costs in some of the organization?

Accepted Answer

The answer of Which of the following types of product...

Question 10

Which of the following is the best example of a functional modification?

Accepted Answer

A functional modification is a change made to a product that improves its performance or function. The modification of a smoke alarm to be more sensitive to smoke at farther distances fits this definition best. The other options involve changes to the ingredients or materials used in the product, which may enhance its quality but do not necessarily improve its function.

Question 11

If Conway School Furniture Company provides standard primary school chairs in new colors to match the interiors of schools,this modification is most likely to be viewed as a(n)____ modification.

Accepted Answer

The modification of providing chairs in new colors is primarily concerned with the appearance or visual appeal of the product which falls under the aesthetic modification category. It does not alter the functionality, quality or image of the product.

Question 12

When marketers at Nabisco meet to identify the types of snacks that young people want,they are engaging in which phase of new-product development?

Accepted Answer

Idea generation is the phase of new-product development where the company identifies and generates ideas for new products or services to meet the needs of a market. In this case, the marketers at Nabisco are brainstorming and identifying the types of snacks that young people want, which falls under the idea generation phase.

Question 13

Bauman Flooring found a supplier of very inexpensive fibers that could be used to produce low-grade carpeting at a very low cost.Because Bauman had been facing stiff competition in the medium-grade carpet industry,it started using the new material in all of its carpeting and reducing its prices.This is an example of a(n)

Accepted Answer

Bauman Flooring's decision to use very inexpensive fibers to produce low-grade carpeting at a lower cost is an example of a quality modification. This involves changes in the product's quality level, in this case, lowering it to reduce costs and prices.

Question 14

Marketers begin to make decisions about labeling,packaging,branding,pricing,and promotion during

Accepted Answer

The answer of Marketers begin to make decisions about labeling,packaging,branding,pricing,and...

Question 15

A genuinely new product-like the iPhone once was-offers

Accepted Answer

A genuinely new product, like the iPhone once was, would offer innovative benefits to consumers that are not currently available with existing products. Lower prices or better value may not necessarily be the defining characteristic of a new product. The question also does not suggest that the new product must have lower prices or better value than existing products. Finally, the question only requires at least two new product features, which could be anything that differentiates the new product from existing products. Therefore, the best choice is C - innovative benefits to consumers.

Question 16

When Conair adds an electrical component that automatically shuts off its curling irons when they have been left on for more than one hour.This improvement would best be classified as a(n)

Accepted Answer

The addition of an electrical component that automatically shuts off the curling iron after one hour is a functional modification as it involves improving the product's functionality and making it more convenient and safe for consumers to use.

Question 17

If buyers choose certain types of products by the way they look,smell,taste,or sound,marketers should focus most on appropriate

Accepted Answer

Aesthetic modifications are changes made to a product's appearance, smell, taste, or sound to make it more appealing to consumers who make purchasing decisions based on these sensory attributes.

Question 18

In product modification,three conditions must be met to improve a firm's product mix: the product must be modifiable,customers must be able to perceive that a modification has been made,and

Accepted Answer

The third condition in product modification is that the modification should make the product more consistent with customers' desires. This ensures that the modification is relevant and valuable to customers and helps improve a firm's product mix. The other options are not necessary conditions for product modification.

Question 19

Quality modifications are changes that relate to a product's

Accepted Answer

Quality modifications relate to a product's dependability and durability, which includes improving the reliability of the product and ensuring that it lasts longer, thereby improving its overall quality. The other options listed, such as effectiveness, versatility, price, availability, and value, may also be aspects of quality, but they are not specifically related to quality modifications.

Question 20

Changes that affect a product's versatility,effectiveness,convenience,or safety are called ____ modifications.

Accepted Answer

Functional modifications typically involve changes to a product that affect its performance, usability, safety or versatility. These modifications are usually aimed at improving the product's overall functionality or utility, and can be important in maintaining the product's competitiveness in the market. Formal modifications refer to changes in how the product is presented or packaged, aesthetic modifications relate to changes in the product's appearance, quality modifications relate to changes in the manufacturing process or materials used, and package modifications refer to changes in how the product is packaged or delivered.

Quiz 11: Strategic Product Management