When marketers at Nabisco meet to identify the types of snacks that young people want,they are engaging in which phase of new-product development?

Question

Quizplus · Accepted Answer

Idea generation is the phase of new-product development where the company identifies and generates ideas for new products or services to meet the needs of a market. In this case, the marketers at Nabisco are brainstorming and identifying the types of snacks that young people want, which falls under the idea generation phase.

When Marketers at Nabisco Meet to Identify the Types of Snacks