Which of the following is a method for measuring a firm's strategic alignment?
A) Markov analysis
B) SWOT analysis
C) benchmarking
D) using a balanced scorecard

Question

Quizplus · Accepted Answer

Using a balanced scorecard is a popular method for measuring a firm's strategic alignment. The balanced scorecard provides a comprehensive view of a firm's performance in four areas: financial, customer, internal processes, and learning and growth. By evaluating a firm's performance in these areas, managers can determine whether the firm is effectively implementing its strategy and whether its objectives are aligned with its overall goals. Markov analysis is a tool for analyzing transitions between states, SWOT analysis is an analysis of a firm's strengths, weaknesses, opportunities, and threats, and benchmarking is a tool for comparing a firm's performance to that of its competitors. While these methods may be useful in evaluating a firm's performance, they do not specifically measure a firm's strategic alignment.

Which of the Following Is a Method for Measuring a Firm's