Scenario 2.1
Blockbuster Canada was the first of its kind in Canada in the movie and games rental business and operated for more than 21 years. However, with the advent of more modern technology accessible mainly through Netflix and Rogers On Demand, Blockbuster struggled to stay relevant in a tech-savvy environment where videos and games could now be rented conveniently from the comfort of one's couch via computer or TV. Despite efforts to try to stay relevant, Blockbuster did not leverage technology that had become an important part of their consumer base's daily lives. As a result, Blockbuster was not able to fight off the competition.
-Refer to Scenario 2.1. To remain competitive, Blockbuster Canada needed to systematically monitor the major external forces influencing the movie/game rental business. Which of the following would be important to its success?
A) analysis of the internal environment
B) environmental scanning
C) changes in demographics
D) changes in its mission, vision, and values

Question

Quizplus · Accepted Answer

Environmental scanning would be important for Blockbuster Canada to systematically monitor external forces such as technological advancements and consumer behavior changes, which are crucial for staying competitive.

Scenario 2.1 Blockbuster Canada Was the First of Its Kind in Canada