The definition of marketing research provided by the American Marketing Association stresses the 11-step process of marketing research.

Name: The definition of marketing research provided by the American Marketing Association stresses the 11-step process of marketing research.
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The American Marketing Association defines marketing research as the function that links the consumer, customer, and public to the marketer through information, but it does not specifically stress an 11-step process.

The Definition of Marketing Research Provided by the American Marketing