Marketing has been defined as a function and set of processes for creating, communicating, and delivering value to customers, and for managing customer relationships in ways that benefit the organization and its stakeholders. Marketing managers must have information in order to determine values desired by customers and how to build customer relationships. This explanation shows:
A) why marketing research is a part of marketing; that is, marketing research provides information to allow marketing managers to understand values desired by customers
B) why marketing is a part of marketing research; that is, marketing processes are used to generate marketing research information that is needed to determine customers' desired values
C) why the uses of marketing research do not include creating, communicating, and delivering value, but include identifying opportunities and problems
D) why marketing and marketing research are not interrelated

Question

Quizplus · Accepted Answer

The explanation states that marketing managers need information to determine customer values and build relationships, and that marketing research provides this information. This shows why marketing research is a part of marketing. Therefore, choice A is the best answer.

Marketing Has Been Defined as a Function and Set of Processes