Professors at Texas A&M University conducted research to determine the best way to measure customer satisfaction with services. Their method was published in the Journal of Marketing and may be used by any firm wishing to measure their own customer's satisfaction. This would be an example of:
A) basic research
B) customer services research
C) research applied to a specific problems
D) research aimed at identifying market opportunities

Question

Quizplus · Accepted Answer

This is an example of basic research, as it aims to develop general knowledge and understanding of how to measure customer satisfaction, rather than addressing a specific problem or market opportunity.

Professors at Texas A&M University Conducted Research to Determine the Best