Marketing research studies predicted that hair styling mousse,answering machines,the Jerry Seinfeld TV program,Seinfeld,and other products and services would fail.Yet,these products and services were all successful.This illustrates that marketing research: A)always makes accurate predictions. B)does not always make accurate predictions. C)should not be used for consumer products or services. D)should only be conducted on improving existing products.

Question

Quizplus · Accepted Answer

This example shows that marketing research can be flawed or inaccurate, and therefore should not be relied on as the sole predictor of a product or service's success. However, it is still a useful tool and can provide valuable insights and information for businesses.

Marketing Research Studies Predicted That Hair Styling Mousse,answering Machines,the Jerry