Sometimes Managers Know That Marketing Research Is Not Needed

Sometimes managers know that marketing research is not needed. In which of the following cases would marketing research NOT be needed?

A) Competitors have introduced a successful new product and it is too late to respond.
B) Brand managers wish to assess the profitability of different items in the product line and this information is available from the internal reports system.
C) There have been significant changes in the demographic characteristics of the market since marketing research was last conducted.
D) A competitor has introduced a new innovative distribution system.
E) An internal analysis indicates that the company is losing distributors at an alarming rate.