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Under Which of the Following Conditions Will Marketing Research Likely

Question 12

Multiple Choice

Under which of the following conditions will marketing research likely have greater value to management?


A) when the research helps clarify problems or opportunities
B) when the research identifies changes that are occurring in the marketplace among consumers and/or competitors
C) when the research clearly identifies the best alternatives to pursue
D) when the research helps a company's brand establish a competitive advantage
E) all of the above

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