Which of the following best represents the findings of the 2007 Confirmit survey, measuring the different ways marketing research firms access data?
A) The most popular method of collecting data around the world is "paper" (and pencil) surveys.
B) CAPI is the most widely used method of accessing data in Europe and the U.S.
C) Web-based surveying is the most popular, but there are variations in the use of data access in different parts of the world.
D) Hidden cameras represent a significant method for acquiring data in marketing research.
E) Mail is the dominant method of accessing data around the world.
Correct Answer:
Verified
Q10: Problems stem from which two primary sources?
A)
Q11: In establishing the need for marketing research,
Q12: Under which of the following conditions will
Q13: Which of the following determines how representative
Q14: Which of the following statements is true
Q16: Which of the following is true regarding
Q17: Some top executives never use marketing research.
Q18: Which of the following is NOT true
Q19: The first step in the marketing research
Q20: Your textbook authors conceptualize the marketing research
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