A knowledge of the steps in the marketing research process serves marketing researchers like a "road map," enabling them to better plan research projects.

Question

Quizplus · Accepted Answer

Knowing the steps in the marketing research process helps researchers to better plan their projects by providing a framework and direction for their research efforts. It can also help to ensure that all necessary steps are taken and that research is conducted in a structured, systematic way.

A Knowledge of the Steps in the Marketing Research Process